We invest in approximately one new company per quarter with the following attributes:
Alerion will consider companies in a variety of industries, so long as they are capital efficient and are targeting markets that will allow for substantial scale and return on investment. Primary areas of interest include enterprise software, technology enabled services, energy efficient technologies, and selective consumer facing businesses as well as healthcare software and services. Alerion will not consider drug discovery, medical devices, energy production, or project finance.
Alerion will first consider an investment once a company has achieved initial market and revenue traction following proof of concept including functional product development. While the primary focus is early stage, opportunistic investments in growth stage businesses with near term exit potential may also be considered. In all stages, Alerion prefers to partner with other experienced venture investors.
Based in Charleston, Alerion will consider investments in companies in the greater Southeast, but with a preference for those located in South Carolina or the neighboring states of North Carolina and Georgia.
The Alerion Ventures team is able to support entrepreneurs through experience and relationships in the fields of operations, sales, research & development, finance, accounting, and mergers & acquisitions:
Lee founded Alerion in 2014. He previously worked for Southwire Company, a metals manufacturing business located in Georgia, in various positions of leadership focused on acquisitions, divestitures, international sales, and research & development. Lee has a degree in Economics from Auburn University and lives in Charleston.
Wiley leads the due diligence function at Alerion. He previously was Principal for Square 1 Ventures, the private equity arm of Square 1 Bank, which went public in March 2014. Wiley also helped found the SouthCoast Angel Fund, a committed capital angel fund in New Orleans. He has a BS from Davidson College, attended Babson College, has an MBA from Wake Forest, and lives in Charleston.
Adam manages the operations and accounting functions for Alerion. He previously worked on the Treasury team at Southwire where his key responsibilities included commodity swaps, managing letters of credit, and accounting for two not-for-profit organizations. Adam has a Master’s Degree of Professional Accounting from the University of West Georgia and lives in Mount Pleasant.
Investments made by Alerion Ventures include:
Ceterus provides automated accounting and business intelligence software as a service for small and medium sized businesses. A leader among food service, health & wellness, and retail franchisees, Ceterus is also backed by TechOperators, IDEA Fund Partners, and Hallett Capital.
CloudTags creates connected stores. Through a combination of in-store tablets, mobile app integration, NFC, and beacon technologies, 30% of shoppers interact digitally with physical products, 50% of which provide their email, and 80% of which are unique to a retailer’s existing CRM database, resulting in a 20% greater CTR on marketing emails and a 15% increase in average order volume.
FSLogix was founded by desktop virtualization veterans from VMware and Symantec. Their file system level software is able to greatly reduce the time and complexity for large enterprises to manage virtualized desktop infrastructure accessibility and visibility by requiring only one golden image.
Green Roof Outfitters (GRO)
Green Roof Outfitters has developed a modular, comprehensive, lightweight, and low cost solution for the installation of green roofs. Their system is able to dramatically decrease ongoing energy costs for building owners, extend roof lives, and provide LEED credits and tax incentives in many cases.
Reveal Mobile developed the first proprietary database of Bluetooth beacon locations and classifications, which it uses to provide mobile audience analytics to app publishers, greatly improving click-through rates for mobile ads and increasing the CPM paid by advertisers. Reveal is a member of the Privacy & Advocacy and Location Committees for the Mobile Marketing Association.
Salesfusion is an expansion-stage business backed by Noro-Moseley Partners, Hallett Capital, and BLH Venture Partners. A leader in the mid-market, Salesfusion provides intuitive marketing automation software allowing clients to better attract, engage, prioritize, convert, and retain customers.
Founded by Jud Bowman, former founder of Appia (acquired by Digital Turbine) and Motricity (NASDAQ: VLTC), Sift Media is an automated mobile ad purchasing platform based on a proprietary app graph algorithm aiming to capitalize on the growing market of real-time bidding exchanges.
Windsor Circle is the leading retention marketing and predictive lifecycle platform and the only with guaranteed integrations. Backed by Comcast Ventures, Origin Ventures, and IDEA Fund Partners, Windsor Circle helps eCommerce retailers grow customer lifetime value and increase retention.
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